Boxed wine has come a long way. It didn’t always get it right.
That’s changed.
The technology today helps protect wine from oxygen exposure from fill to pour, allowing it to stay fresh after opening for up to 30 days.
We did not lower the bar to fit the format.
We waited until the format could meet the standard.
Traditional wine carries a lot before your first pour: glass, corks, capsules, labels, cases, breakage, and the cost of moving heavy packaging through the system.
Each box holds the equivalent of four bottles of wine in a lighter, more efficient format. That means less spent on excess packaging and heavy shipping and more of the product value can go where it matters most.
Into the wine.
A smarter format should do more than protect the wine.
Compared with the same volume of wine in glass, Bloc’s format can reduce packaging-related carbon footprint by up to 75%. and Less weight. Less waste. Less packaging for the same amount of wine.
Wine lives on the counter, the table, the bar cart, the patio, the dinner party, and the weekend away.
So the package should belong there.
Bloc was designed to feel considered from the first pour to the last. Not hidden away. Not treated like a compromise.
When the wine is serious, the package should be too.
