Privacy Policy

Last updated: May 1, 2026

Bloc Wines, Inc., doing business as Bloc Wines, operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience and access to our wines and related offerings (the “Services”). Bloc Wines is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, enroll in a subscription, participate in a promotion, communicate with us, or otherwise interact with the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Because we sell alcoholic beverages, the Services are intended only for individuals who are at least 21 years of age.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably identify or be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details, including your name, billing address, shipping address, email address, and phone number.

Age verification and alcohol compliance information, including date of birth, age eligibility status, information used to confirm that you or a shipment recipient are at least 21 years of age, and information needed to comply with alcohol laws, direct-to-consumer wine shipping requirements, and adult signature delivery requirements.

Payment and billing information, including payment card information, transaction details, payment confirmation, billing information, and other payment details. Payment information may be collected and processed by Shopify, payment processors, and other payment service providers.

Account information, including your username, password, account preferences, settings, saved addresses, subscription settings, and related account details.

Transaction information, including the products you view, place in your cart, purchase, pre-order, subscribe to, return, exchange, cancel, or otherwise interact with, as well as your order history, subscription history, promotional offer usage, and customer service history.

Subscription information, including subscription enrollment, product selections, shipment frequency, billing frequency, renewal status, cancellation status, skip or pause selections, and other information related to recurring orders or subscription services.

Shipping and delivery information, including delivery address, shipment status, carrier tracking information, delivery attempts, adult signature status, returned shipment information, weather hold information, fulfillment status, and related customer service records.

Communications with us, including the information you include in emails, customer support inquiries, reviews, feedback, survey responses, social media communications, or other communications with Bloc Wines.

Marketing and communication preferences, including email and SMS preferences, promotional offer interactions, referral activity, abandoned cart activity, event participation, and related communication preferences.

Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

Usage information, including information regarding your interaction with the Services, such as how and when you interact with or navigate the Services, pages viewed, products viewed, links clicked, items added to cart, checkout activity, and other website usage information.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, make a purchase, enroll in a subscription, participate in a promotion, communicate with us, submit a review, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use the Services or visit our website, and through the use of cookies, pixels, tags, and similar technologies.

From Shopify and our service providers, including when we engage them to enable certain technology, host our store, process payments, support subscriptions, verify age, validate addresses, support compliance, fulfill orders, arrange shipping, provide analytics, support marketing, or process your personal information on our behalf.

From our partners or other third parties, including marketing partners, advertising partners, referral partners, social media platforms, fraud prevention providers, compliance providers, shipping carriers, and other third parties that help us provide, improve, protect, or market the Services.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, refunds, exchanges, cancellations, and other transactions, create and manage your account, arrange shipping, facilitate customer support, enable reviews, and create a customized shopping experience for you, such as recommending products related to your purchases or interests. This may include using your personal information to better tailor and improve the Services.

Age Verification, Alcohol Compliance, and Shipping Compliance. We use your personal information to verify that you and any shipment recipient are at least 21 years of age, confirm that wine may be legally sold and shipped to you, comply with alcohol laws and direct-to-consumer wine shipping requirements, support adult signature delivery, maintain required records, prevent unlawful purchases, process tax and regulatory obligations, and support other compliance-related activities.

Subscriptions and Recurring Orders. We use your personal information to manage subscriptions, recurring orders, subscription billing, subscription notices, shipment scheduling, skip or pause requests, cancellation requests, renewal notices, promotional subscription offers, and related customer service. Subscription services may be supported by Awtomic and other service providers.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites. This may include marketing based on items you previously purchased, viewed, added to your cart, or otherwise interacted with on the Services.

Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, prevent, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, enforce age and alcohol restrictions, and secure the Services. If you choose to create an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other account access details with anyone else.

Communicating with You. We use your personal information to provide customer support, respond to your inquiries, communicate with you about orders, shipments, subscriptions, refunds, promotions, events, account activity, policy updates, and other service-related or business communications.

Legal Reasons. We use your personal information to comply with applicable law, respond to valid legal process, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, enforce or investigate potential violations of our terms or policies, and protect our rights, property, customers, users, business, and Services.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

With Shopify, which hosts and supports our online store and related Services.

With vendors and service providers who perform services on our behalf, including Awtomic, payment processors, age verification providers, alcohol compliance providers, tax providers, fraud prevention providers, address validation providers, fulfillment providers, shipping carriers, customer support providers, email and SMS providers, marketing providers, advertising providers, analytics providers, IT providers, cloud storage providers, and other vendors and service providers.

With business and marketing partners to provide marketing services and advertise to you. For example, we may use Shopify and other services to support personalized advertising based on your online activity with different merchants, websites, and services. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements or marketing based on your online activity across different merchants, websites, or services.

When you direct, request, or consent to disclosure, such as when you ask us to ship products to you, interact with social media widgets, use third-party integrations, participate in promotions, submit reviews, or otherwise direct us to disclose certain information.

With our affiliates or within our corporate group, if applicable.

In connection with a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.

For legal, safety, compliance, and enforcement purposes, including to comply with applicable legal obligations, respond to subpoenas, search warrants, or similar requests, enforce our Terms of Service or other policies, support alcohol compliance obligations, protect or defend the Services, our rights, our customers, our users, or others, and detect, investigate, or prevent fraud, illegal activity, security issues, or other harmful activity.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants and with Shopify.

In these circumstances, Shopify may be responsible for the processing of your personal information, including responding to certain requests to exercise rights over personal information processed by Shopify for Shopify-controlled purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can review Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites or platforms not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, reliability, or practices of third-party websites or platforms. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Our inclusion of links to third-party websites or platforms does not, by itself, imply any endorsement of the content, owners, operators, products, or services on those websites or platforms, except as disclosed on the Services.

Children’s Data

The Services are not intended for anyone under 21 years of age. We do not knowingly collect personal information from anyone under 21.

If you are the parent or guardian of a person under 21 who has provided us with personal information, you may contact us using the contact details set out below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, process transactions, comply with alcohol laws and other legal obligations, maintain required records, resolve disputes, enforce contracts or policies, prevent fraud, support customer service, or operate our business.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.

Right to Delete. You may have a right to request that we delete personal information we maintain about you.

Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising,” as defined in applicable privacy laws. You may exercise these rights by using the privacy controls available through the Services, where available, or by contacting us using the contact details below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, Shopify may apply the opt-out request to the account as well. Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as emails about your account, orders, subscriptions, shipments, customer service requests, legal notices, or other transactional matters.

You may exercise any applicable privacy rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can review Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.

We will not discriminate against you for exercising any privacy rights available to you under applicable law. We may need to verify your identity before we can process your request, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting a request from an authorized agent, we may require that the agent provide proof that you authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or to lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country, state, or region where you live.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us at:

Bloc Wines, Inc.
P.O. Box 785
Napa, CA 94559
Email: hello@drinkbloc.com